What is SEO?

An overview of what SEO (search engine optimisation) is and how it can be used to get a website a high ranking. And the ways in which it can be used and misused by the creators of websites.
SEO, or Search Engine Optimisation is the way in which a website or page is worded in order for it to be highly ranked when a person is using any given search engine and is looking for some thing in particular. There are many different search engines that a person can use and everyone has their favourite. Some of the most popular search engines are – Google, Yahoo! Search, Ask.com and Live Search although there are many, many more and every person who uses the internet will have their own reasons for favouring one over another.
When a search engine is used to find information on a topic the person using it will first of all type the topic into the search engine. For example if the person is looking for hairdressers in their local area they will type “hairdressers in -----(their locality)” into the search engine and click on the search button. These words will be classed as keywords for the search. This will then bring up a list of all the hairdressers in the specified area. However it will also bring up any other websites which have any of the words in the search text in them, such as hairdressers. SEO works by optimising the way in which the search engine will select a body of text and present it in the list.
Obviously the higher up a list, or rank, a website is the more chance a person will click into it. This is because the person searching will automatically assume that the top website on the list is the most relevant to them. All this seems very straight forward, however some websites will use certain popular words many times in a text in order for them to gain this high ranking, without the site necessarily being of much use. SEO is often misused in this way to gain a high ranking position for websites that are trying to sell things or have a pay per click system in operation. Many search engines, such as Google, take a dim view to this misuse of SEO and will remove websites which are found to be keyword stuffed just to maximise its ranking.
When used correctly SEO is an excellent way of promoting your website through the text that is contained in it. The text can be both informative and keyword optimised in order for the website to rank highly when a topic is searched for. In order for a body of text to be recognised by a search engine it must have the correct density of keywords in it. A density of 2-5% is the most popular, although many will tend to opt for around 1-3% as this is deemed to have a more natural flow to the writing. In turn this helps the reader too as the text does not seem to repeat the same keywords or phrases over and over.
In order for a website to get a good ranking on a search engine it must have very good SEO content that is relevant to the search that is being performed. Without it a website will go unnoticed by the search engine and will get a very low ranking and as a result will not get the kind of traffic that the owner will want, if any. And this can be the difference between a website being popular and having many visitors every day and one that performs poorly and eventually gets abandoned by its owners. It may sound quite trivial but a website’s text content can be its making or breaking online.

Offer of Affordable SEO and Web Designing Services !

Hi,
All !
I am Abhishek Garg a member of marketing team from Garg Technologies a Noida Based Website Designing and Promotion Company. We have a good team of SEO and Web Designers Expert. I am inviting you for our Search Engine Optimization "SEO" Services. In which we are performing following tasks: 1. On Page Optimization: Website Analysis. Keyword Analysis. Meta Tag Creation. Content Optimization.etc 2. Off Page Optimization: Link Popularity.(One Way/Reciprocal/Three Way). Manual Free Directory Submissions. Manual Search Engine Submissions. Manual Article Sibmissions. Manual Social Book Marking. etc We have a content focus approach to search engine optimization and positioning, which involves SE friendly content writing to match with Meta tags and page titles to maximize web site rankings. Because Google bases site popularity on the number of in-bound links, reciprocal linking is gaining in significance. Not as strongly as Google but other spider-based search engines use link popularity as an important aspect to in their algorithm to rank websites. To ensure that the site achieve top ten ranking we recommend a link Promotion campaign.
If you are intrested in our services then please contact our sales head Mr. Dinesh Shukla "Garg" on following details:

Dinesh Shukla "Garg"
seoindiab4u@gmail.com
Garg Technologies
www.seoindiab4u.com/

Contact For SEO Services:-

Dinesh

Seo Freelance India

Email : dineshshukla.seo@gmail.com,thedinesh07@yahoo.com

10 Easy Tips to Consider in Search Engine Optimization (SEO)

Great tips and tools for a perfect SEO.

1. Keyword being the weapon of your success in SEO, use those keywords that are directly related or targeted to your business theme.
   
   
2. Take care not to over crowd your site’s content with keywords and use keywords throughout the content rather than concentrating it at the beginning or at the end.
   
   
3. Back-link or inbound link is important, so build links with potential partners that can generate profit to your site.
   
   
4. Choose good title and Meta tags- Good title makes good move on page optimization, and suitable, targeted, theme based, precise keywords and phrases in Meta tags help spiders find your web pages more easily.
   
   
5. Design your site that clearly represent your business and make an easy navigation based on your keyword research.
   
   
6. Make web pages that are easy to load. Don’t make pages with large images, if images are necessary; make a thumbnail of it and link it with full image page so that you can add more pages and text in it which spiders love to crawl.
   
   
7. Make your web pages content rich with keywords and phrases that hit your business. Add more contents that give precise information about your services and products.
   
   
8. Offer something unique than general contents i.e. add more articles at least one per month and update your contents regularly and add new resources.
   
   
9. Add more content to your website but never make it duplicate by copying other’s work. Duplicate content is easily detected by search engine and make your website unqualified for ranking and kicked it off completely from search engine.
   
10. Take advice of trusted advisor or Search Engine Optimization Company for site optimization and marketing your website rather being duped by false promise maker.

New Tools And Tips In Search Engine Optimizations( SEO )

Here are Some Tips and Tools on Search Engine optimization:--

SEO Tips

SEO is a very specialized and a huge topic to be fully covered in such a small article but still few tips about SEO are given below , categorized in four categories

1. Content Quality.
2. Web site Structure.
3. HTML Guidelines.
4. Search-friendly URLs.
5. Off Page Submissions like blogs and Forums submissions, Press release submissions, Article submissions, Directory submissions etc.
6. Social bookmarkings and Link Buildings.
7. Meta tags ie. Title, Keywords and Description Optimization.

Seo Freelance India

Personally I don't see a lot of nice possibilities around Freelance Search Engine Optimization for 2008. For the Rat it will be a hard job to digg niches in the corn-bins of Web2.0. Especially those ones with a high Page Ranks and top social bookmarking scores.

From technical point we will do more AJAX and RSS (ads and images) optimization, besides everlasting optimization of CSS/XHTML for always green browsers. At last we will meet optimization for Mobiles, or at least for mobile sites.

From SEO guru's point of view in everyday Search Engine Optimization practice SEO Freelancer will meet next:
1. Booth of SEMANTIC SEARCH ENGINES.
That means more attention to Knols by Google, Hakia, Powerset, Twine, Freebase, AdaptiveBlue, Snap, and others.
2. Mobile videoconferencing boost.
Mobile video optimization? 3. Internet currencies warm up.
That's simply fine.
4. In order to stay competitive, brands will try to understand, identify, and respond to their users_ specific needs by employing social media tools and user-generated content (UGC).
More attention to USG sites.
5. The political activism in the blogosphere will become truly active. Is your client a politician?
Fine.
6. Intimacy and usefulness will be valued more, forming affinity groups and niches.
More attention to affinity groups.
7. The companies that will not use social media tools to make the voice of their customers heard will lose in front of competition.
Achtung! Watch social media tools!
8. Personal interest will reshape the web surfing patterns, reducing the frequency of site-to-site hopping conduit, dominant so far.
Will see.
9. More mature population will join to social networks.
Can you enlarge font-size?
10. The major corporations will replace the outdated intranet systems and will build better communication with employees by making use of social media on customizable, scalable and feature-rich platforms.
SEO for intranet?
11. Mobile social media (MSM) will become a bigger player on the market, following ever growing demands.
MSM Optimization?
12. OpenID and companies like ClaimID will have a much stronger impact.
Watch your reputation!

Tags to watch:
Search Engine Optimization (SEO), Pay-Per-Click (PPC), Online Reputation Management (ORM), SEM (Search Engine Marketing), Social Media Optimization (SMO), Social Bookmarking Statistics (SBS), User-Generated Content (UGC)

There are other top 2008 trends for Koreans: Korean SEO freelance services have to watch next tags, which will be ours in 2010 ;)
Search Engine Optimization (SEO), Internet-Protocol TV (IPTV), Mobile Internet or Mobile WiMax (WiBro), Organic Light-Emitting Diode TV (OLED TV), Transport Protocol Expert Group Navigation, TPEG Navigation

Why Search Engine Optimization (SEO) ?

1] Search Engines like Google, Yahoo! & MSN put together receive More than 500 millions searches everyday 24 hrs, 365 days a year. Search engine optimization (Seo) helps you bring in loads of traffic to your website and increase your sales, which otherwise you are losing to your competition.
2] It has been found that Search engine optimization (Seo) has a much better return on investment (ROI) as compared to pay-per-click (PPC) campaigns, banner advertisements, video Advertisement and others.
3] Search engine optimization (Seo) has a long-term effect that is it will usually drive traffic to a site for atleast a year.
4] Its is much cheaper than normal PPC campaign.
5] Web searchers know that the site didn't buy their way in. That mean some searchers skip over sponsored listings mean sponsor searches and only pay attention to organic results.
6] Search engine optimization (Seo) helps a site achieve global broad coverage. A well search engine optimized site is likely to be found by every search engine worldwide and you may get traffic from search engines you've never heard of and you would have never imagined.